Rauw Alejandro

In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it topped the charts for most streamed songs at the time within 6 months. The combination of reggaeton and pop music did not just draw an interest to the genre, but it also brought attention to Latin music generally. In 2015 there were only two mostly songs with Spanish lyrics on the Billboard Top 100 and in 2016 there were four. At the peak of Despacito's chart-topping success in 2017, 19 tracks primarily made in Spanish made it to at the very top of 100. The number grew to 41 by 2020. Justin Bieber re-mixed Despacito with an English version in the year 2017 and soon after the most well-known artists began collaborating together with reggaeton groups. Drake teamed with Bad Bunny for the production of MIA (2018), while Madonna worked on Medellin together with Maluma (2019). In 2020, a few Reggaeton performers were expressing displeasure about the advancing of the genre towards the mainstream. Yet, a young generation, such as Rauw Alejandro was determined to continue the evolution. It was often associated with electronic dance, as well as other types.